Growing Your Business

Sell with confidence on the world’s first tools, automotive and safety marketplaces

Our company is a combination of digital online businesses each with the aim of offering best in class technology and product solutions via the best online experiences for what end-users want.

Safety HQ and Autoelec are Australian/NZ based retailers. Tools.com has a global business model.

All working off the same powerful digital system the various business exploit synergies and learnings at all times to the benefit of all.

The aim is to provide platforms for brands and manufacturers to show the products the best as possible for them with the least amount of drama.

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Take control of your online strategy

Our aim is to empower brands to talk directly with enthusiasts and provide them with the solutions they need via Australia's only true marketplaces for tools, automotive and safety equipment.

The tools.com platform not only allows vendors to create products and reconcile sales but also gives access to our social marketing systems and EDM mailing lists.

You control the pricing, venue, merchandising and marketing for your product range.

Why sell on tools.com?

With over 82% of Australian households now shopping online and 57% year-on-year growth if you are maximising your online potential you are missing out on additional revenue streams.

Sell for free

No signup costs, expensive software or monthly fees. Only pay a commission once you sell something.

One platform connects to them all

The tools.com platform connects to over 10 different sales channels. List your product once, then opted into one or all, you control where your inventory gets listed.

HIGHLY QUALIFIED AUDIENCE

Our platform is focused on to tools, automotive and safety categories, our customers know that we are specialists in these areas and trust us to provide the highest quality products at competitive prices.

No technical knowledge? No problems

Our team are eCommerce experts so you don't have to be and are available to assist with an immediate onboarding strategy to suit your business.

Start selling immediately

Building a successful eCommerce website and attracting customers can cost thousands of dollars and take months or even years! By selling with us you get immediate access to millions of existing Aussie customers that shop on our channels every day.

LET US MANAGE YOUR ONLINE STRATEGY

We work with many businesses that have limited resources and prefer to leave their online sales and marketing to us rather than hiring expensive staff or software resources.

Multi-Billion Dollar Sales Opportunity

The Australian Automotive Aftermarket and Safety and Workwear industries achieve some $14b in annual sales each.

Global tools sales is worth an estimated $415b in annual sales.

Due to the current COVID-19 emergency demand for these products has skyrocketed and with the market shifting heavily to online sales.

Brands, Manufactories and Suppliers are now being forced to rethink their online strategies and are looking for a trusted online partner that will work with them to achieve these goals.

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Seller Features

EASY TO MANAGE SYSTEM

Create products, manage and fulfil orders via our personalised dashboard

ACCESS TO OUR PROMOTIONAL CALENDAR

Opt into pre-planned monthly and annual sales events

Digital managed payments network

tools.com allows customers to make payments via the latest methods such as Afterpay, Zip, Apple and Google Pay

Managed customer service

Our customer service team looks after customers so you dont have to

MULTIPLE INTEGRATION OPTIONS

List inventory via CSV, API, manually or use our add-ons available for Neto, Shopify and Woocommerce

Sell to Millions of Aussie Customers

List your range on one or multiple sales channels. You choose where you sell

Integrated shipping options

Use your couriers and freight rates or get access to ours

Fast track your online strategy

Get started selling online today with no upfront costs or expensive software

Ready to Sign Up?

Fast track your businesses online strategy and start selling with tools.com today

Want more information?

Send us an enquiry and we will get back to you asap via your preferred contact method, phone, email or chat.