Growing Your Business
Sell with confidence on the world’s first tools, automotive and safety marketplaces
Our company is a combination of digital online businesses each with the aim of offering best in class technology and product solutions via the best online experiences for what end-users want.
Safety HQ and Autoelec are Australian/NZ based retailers. Tools.com has a global business model.
All working off the same powerful digital system the various business exploit synergies and learnings at all times to the benefit of all.
The aim is to provide platforms for brands and manufacturers to show the products the best as possible for them with the least amount of drama.


Take control of your online strategy
Our aim is to empower brands to talk directly with enthusiasts and provide them with the solutions they need via Australia's only true marketplaces for tools, automotive and safety equipment.
The tools.com platform not only allows vendors to create products and reconcile sales but also gives access to our social marketing systems and EDM mailing lists.
You control the pricing, venue, merchandising and marketing for your product range.
Why sell on tools.com?
With over 82% of Australian households now shopping online and 57% year-on-year growth if you are maximising your online potential you are missing out on additional revenue streams.
Sell for free
No signup costs, expensive software or monthly fees. Only pay a commission once you sell something.
One platform connects to them all
The tools.com platform connects to over 10 different sales channels. List your product once, then opted into one or all, you control where your inventory gets listed.
HIGHLY QUALIFIED AUDIENCE
Our platform is focused on to tools, automotive and safety categories, our customers know that we are specialists in these areas and trust us to provide the highest quality products at competitive prices.
No technical knowledge? No problems
Our team are eCommerce experts so you don't have to be and are available to assist with an immediate onboarding strategy to suit your business.
Start selling immediately
Building a successful eCommerce website and attracting customers can cost thousands of dollars and take months or even years! By selling with us you get immediate access to millions of existing Aussie customers that shop on our channels every day.
LET US MANAGE YOUR ONLINE STRATEGY
We work with many businesses that have limited resources and prefer to leave their online sales and marketing to us rather than hiring expensive staff or software resources.
Multi-Billion Dollar Sales Opportunity
The Australian Automotive Aftermarket and Safety and Workwear industries achieve some $14b in annual sales each.
Global tools sales is worth an estimated $415b in annual sales.
Due to the current COVID-19 emergency demand for these products has skyrocketed and with the market shifting heavily to online sales.
Brands, Manufactories and Suppliers are now being forced to rethink their online strategies and are looking for a trusted online partner that will work with them to achieve these goals.

Seller Features
EASY TO MANAGE SYSTEM
Create products, manage and fulfil orders via our personalised dashboard
ACCESS TO OUR PROMOTIONAL CALENDAR
Opt into pre-planned monthly and annual sales events
Digital managed payments network
tools.com allows customers to make payments via the latest methods such as Afterpay, Zip, Apple and Google Pay
Managed customer service
Our customer service team looks after customers so you dont have to
MULTIPLE INTEGRATION OPTIONS
List inventory via CSV, API, manually or use our add-ons available for Neto, Shopify and Woocommerce
Sell to Millions of Aussie Customers
List your range on one or multiple sales channels. You choose where you sell
Integrated shipping options
Use your couriers and freight rates or get access to ours
Fast track your online strategy
Get started selling online today with no upfront costs or expensive software
Ready to Sign Up?
Fast track your businesses online strategy and start selling with tools.com today
Want more information?
Send us an enquiry and we will get back to you asap via your preferred contact method, phone, email or chat.